You might remember that Contra was one of the myriad games that the famous Konami Code works on.
So you might logically deduce that the code works on its sequel, Super C as well.
So you go to the title screen
and put in the code
Up, Up, Down, Down, Left, Right, Left, Right, B, A, Start
And nothing happens. It turns out that the famous code doesn't actually do anything in this game.
But!
While you're at the title screen you could press instead
Right, Left, Down, Up, A, B, Start
Then you'd have 10 lives to work with instead of 3
Which isn't as helpful as 30, but I'll take what I can get.
Also, if you have two players, you might want to hit Select before you hit Start. That way you both can benefit.